Panel: Winning the Battle for Subscribers: Strategies to Attract and Retain Viewers

Thu, Jun 12 | 03:45 PM - 04:30 PM
Juniper A

Session details:

  • Creating compelling value propositions for new users—what’s working today and what’s next?
  • What has been the impact of offering ad-supported packages?
  • How do personalized content, tailored pricing, and loyalty programs contribute to reducing churn?

Speakers:

David Kinrich
David Kinrich Manager, Subscription Growth Roku
Chima Ogbuokiri
Chima Ogbuokiri Senior Vice President of Growth and Partner Marketing Strategy AMC Networks
Adriana Waterson
Adriana Waterson Executive Vice President and Insights & Strategy Lead Horowitz Research
Robinne Eller
Robinne Eller Executive Director Starz

Moderators:

Jared Newman
Jared Newman Tech Journalist Cord Cutter Weekly
Format :
Panel
Track:
Subscription Track
Language:
English