Panel: Engagement Redefined: Transforming Ads into Experiences

Session details:

• How are interactive ads like QR codes and shoppable TV turning passive viewers into active participants and unlocking deeper engagement
• What lessons can we draw from some of the successes so far?  
• How is the emergence of retail media presenting untapped opportunities and influencing the landscape?  
• What metrics are most critical in determining the success of an experience-driven campaign?