Content Leaders’ Roundtable: Content Strategies and Trends in the Age of Streaming
Session details:
Join industry experts for an insightful roundtable discussing content acquisition in the era of consumer-driven streaming. As viewers increasingly prefer on-demand and personalized content, the race to secure compelling content is more intense than ever.
- How are shifts in consumer preferences, especially towards on-demand and personalized content, influencing content acquisition teams?
- How are streaming platforms leveraging data and analytics to inform content acquisition and decision-making?
- What is the right balance in managing digital rights? between licensing third-party content versus producing original content?
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