Upfront and Transparent: Navigating the Terrain of Price Transparency

Session details:

Drug transparency becomes more and more imperative as the healthcare landscape undergoes significant economic and policy shifts. Clear and compassionate communication has never been more critical. This session will explore strategic approaches to engaging with the public and patients on the sensitive issue of drug pricing.

Participants will explore how to communicate the complexity of drug pricing and policy changes, helping to build understanding and trust from the public. We’ll discuss methods for effectively addressing patient concerns, aligning messaging with evolving public expectations, and reinforcing a commitment to affordability and accessibility