Spotlight Stage: Data to Action: Using HCP and Consumer Behavior to Drive Smarter Engagement

Session details:

In this 15-minute session, we’ll explore how behavioral data from both healthcare professionals (HCPs) and consumers can unlock deeper insights for more relevant audience creation and purposeful engagement. We move beyond demographics to understand intent, preferences, and patterns—enabling marketers to craft more personalized, timely, and effective campaigns that resonate across channels.