Spotlight Stage: The Power of AI and SMS for Data-Driven HCP Engagement

Wed, Sep 10 | 12:55 PM - 01:10 PM

Spotlight Stage in Hall E

Session details:

In an era of digital overload, SMS stands out as a direct, compliant, and effective channel for engaging HCPs. This session explores how pharma can harness SMS, enhanced by AI, to deliver timely, personalized, and 100% valuable interactions. From foundational best practices to cutting-edge AI-powered innovations, discover how SMS is transforming HCP engagement and field force effectiveness.

Speakers:

Mike Gelber Chief Product Officer Impiricus

Format :

Spotlight Stage

Track:

Shared Experiences