Building Omni That Works- and Evolves: A Specialty Pharma Company’s Approach to HCP Engagement

Wed, Sep 10 | 09:45 AM - 10:15 AM
Room 126B

Session details:

  • Get an inside look at how one specialty pharma team scaled omnichannel capabilities over time - navigating real-world roadblocks like change management and adoption

  • See how tools like digital affinity models, content tagging, and GenAI-powered suggestions are powering more relevant HCP engagement

  • Walk away with practical lessons on connecting strategy to execution in ways that drive trust, traction, and measurable impact

Speakers:

David Laros
David Laros Partner Beghou Consulting
Christine (Mendoza) Pillard
Christine (Mendoza) Pillard Associate Director, Digital Enablement Endo
Tags:
Late-Stage Commercialization Strategies
Track:
Commercialization