How Agentic AI is Going to Transform the Pharma HCP Customer Experience

Session details:

AI is now powering real “jobs to be done” in many industries. With mounting costs and pricing pressures, pharma companies must rethink how they go to market by embracing more customer-centric and tech-forward go-to-market strategies. PrescriberPoint is already using AI agents to scale personalized, low-cost, and highly effective HCP outreach within its own channel, PrescriberPoint.com. Now, with the launch of its new “Commercial O/S” offering, PrescriberPoint is offering AI-as-a-Service to PharmaCos, enabling brands to embed these capabilities directly into their commercial infrastructure.