Case Study: EMR Data in Action to Accelerate Field and Medical Affairs Impact

Session details:

Turn EMR data into timely, compliant actions across medical affairs, field teams, and physicians.

Live case study: Unite’s clinical criteria flag patients & care gaps, triggering EMR-embedded alerts, internal MA workflows, MSL outreach, and direct-to-physician messages.

• What you’ll learn: building criteria, governance/compliance, integration with EMR, and KPI design (time-to-diagnosis, treatment starts, HCP engagement).
• Why attend: a proven actionable blueprint you can copy next quarter - not theory or hype.
• Who should come: MA strategy leaders, MSL directors, medical communications, RWE/HEOR, and cross-functional partners.
• Takeaways: playbook, change-management tips, quick-start checklist.
• Results you’ll see: faster identification, prioritized outreach, reduced missed opportunities across sites of care.