Panel: Turning Insight Into Impact: Build a Data-Driven Media Strategy That Drives Results

Wed, Sep 10 | 01:30 PM - 02:15 PM
Room 121C

Session details:

  • Use AI and predictive analytics to guide omnichannel media investments
  • Build advanced audience models that align with behavior and channel preference
  • Leverage media intelligence platforms to inform message timing and cadence
  • Prioritize cross-channel consistency with insight-led orchestration
  • Translate patient and HCP journeys into actionable media blueprints

Speakers:

Gaurav Kane
Gaurav Kane Director of Media Strategy & Operations Astellas Pharma US
Cristin Liberatore
Cristin Liberatore Senior Director of Commercial Strategy for Pharma IQVIA Digital
Sarah Gluck
Sarah Gluck Senior Director, Business Development The Trade Desk
Gozde Dinc
Gozde Dinc Director, Strategic Partnerships, Media & Innovation Genentech

Moderators:

Lori Holland-Hancock
Lori Holland-Hancock Director Channel Strategy & Engagement Team, Oncology Merck
Tags:
Media
Track:
Pharma Marketing