Panel: Scaling with Intelligence: Enabling Omnichannel with Content, Data, Tech, and Automation

Session details:

• Leverage content management systems to streamline content creation, approval workflows, and distribution across channels efficiently
• Use the right data and insights across HCP and DTC campaigns to deliver a better omnichannel experience 
• Implement AI-powered automation to scale content personalization while maintaining high quality
• Utilize predictive analytics and machine learning to drive smarter, more dynamic marketing decisions and optimizations across platforms
• Harness real-time data insights to fine-tune content and engagement strategies at scale
• Configure integrated marketing tech stacks to streamline the omnichannel process and enable more agile execution