Panel: Programmatic Advertising: Smarter Targeting for Smarter Pharma Campaigns

Session details:

• Activate programmatic campaigns with privacy-safe, health-specific audience segments
• Drive smarter media buying with real-time bidding strategies tailored to health audiences
• Fine-tune performance using contextual triggers and dynamic optimization
• Align media partners across channels for seamless execution
• Track campaign effectiveness with robust, channel-specific performance metrics