Panel: Build Integrated Media Strategies that Guide Customers from Discovery to Decision

Wed, Sep 10 | 04:15 PM - 05:00 PM
Room 121C

Session details:

  • Leverage AI-powered media planning and predictive modeling to transform healthcare marketing 
  • Align HCP and DTC campaigns across channels to ensure consistent messaging and a more integrated patient-provider experience
  • Understand how emerging regulations and privacy-forward innovations are impacting the pharma/healthcare landscape
  • Drive engagement through creative personalization and dynamic optimization
  • Strategically activate omnichannel media using compliant, audience-first approaches.
  • Prioritize actions toward measurable outcomes 

Speakers:

Kate Gattuso Duffy
Kate Gattuso Duffy Global Lead: Media Measurement, Optimization & Web Analytics, Chief Marketing Office Pfizer
Emily Welker
Emily Welker Head of Pharma, DVP, Health Media Inmar Intelligence
Sarah Dooley Durant
Sarah Dooley Durant Associate Director Consumer Marketing LYBALVI Alkermes
Mallory Wils
Mallory Wils EVP of Sales BranchLab

Moderators:

Kimberly Coleman Clotman
Kimberly Coleman Clotman Marketing Enablement Lead, Specialty Pfizer
Tags:
Media
Track:
Pharma Marketing