Practical Lessons from the Front Lines of Product Launches 

Session details:

Drawing on his experience leading multiple launches across the biopharma sector, Geoff Burkett will share candid insights into what makes or breaks a launch. This talk will focus on the realities often left out of playbooks and frameworks, giving attendees a grounded look at launch readiness and execution. 
 

• How to align cross-functional teams when timelines and market pressures collide 
• The unexpected pitfalls that derail launches—and how to anticipate them 
• What leaders can do to drive accountability and adaptability throughout the launch cycle
• Real-world examples of turning early missteps into successful market entries