Glenniss Richards
Sr. Director of Digital Media Activation
Bayer
Bio:
Glenniss Richards is a growth-focused marketing leader and Senior Director of Media at Bayer, where she leads digital media and in-housing initiatives across U.S. pharma. With a strong foundation in performance marketing and analytics, she has driven innovation in omnichannel activation, audience strategy, and media measurement; helping organizations navigate the evolving, data-driven healthcare landscape. Recognized for her leadership in transforming media operations, Glenniss brings a forward-looking perspective on how integrated data and cross-channel strategies are reshaping pharma media.