Danielle Fox
Group Director, Integrated Planning
Bio:
Danielle Fox is Group Director of Integrated Planning at Butler/Till, bringing more than a decade of experience in media planning, buying, and integrated strategy, with deep expertise in healthcare and pharmaceutical marketing. She leads teams responsible for developing, measuring, and optimizing holistic media strategies across DTC and HCP audiences, working closely with channel, analytics, and account teams to drive client business outcomes.
Danielle’s experience spans across media channels, including but not limited to TV, point of care, programmatic, search, social, video, EHR, endemic and beyond. Throughout her career at Butler/Till, she has progressed through planning and buying leadership roles while helping teams translate evolving media trends and audience behaviors into actionable strategies for clients.
She holds a Bachelor of Science in Business Administration with a concentration in Marketing from the University at Buffalo.