Anthony Christoforou

Anthony Christoforou

US Xeljanz Consumer Marketing Team Lead

Pfizer Inc.

Bio:

Anthony is a visionary pharmaceutical marketing executive with 20+ years of experience leading high-impact, data-informed strategies across marketing, analytics, sales, and operations. Recognized for transforming underperforming brands, launching innovative consumer campaigns, and driving measurable business results through deep customer insight and market intelligence. Combines creative thinking with analytical rigor to elevate brand performance, optimize field force execution, and shape global strategy. Known for building and inspiring high-performing teams, leading complex cross-functional initiatives, and delivering exceptional ROI across channels.